A comprehensive guide to strategic planning for design professionals dedicated to the built environment architects, engineers, environmental consultants, landscape architects, interior designers, and planners.
Using real-life examples in a clear, accessible format, Strategic Planning for Design Firms will help leaders and owners understand the concepts of strategic planning and how to use them to complete a strategic planning process in their own firms.
The guide is organized into three distinct sections:
- The Strategic Planning Process: Why does my firm need a strategic plan?
- How can I ensure its success? The Six Elements of a Strategic Plan: How to prepare a sound strategic plan
- The Major Issues of Strategic Planning: What issues are likely to arise in the strategic planning process?
About the Authors Raymond Kogan, AIA is the president of Kogan & Company, specializing in strategic planning and management consulting for design and construction firms. He has more than 30 years of experience in the practice, management, and marketing of architecture, engineering, and construction services. Ray is also a co-founder of A/E Advisors, a national network of specialized consultants serving the design and construction industry.
Cara Bobchek has over 20 years of experience working with and advising design and construction firms on communications, marketing, and strategy. She facilitates planning sessions and conducts original research on the architecture and engineering industries and has addressed numerous professional associations.