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The Marketing Plan

The Marketing Plan

By Karen Kerruish

Have you ever wanted to control your marketing efforts, submit proposals on fewer projects, and win more of them? Then you need a marketing plan.

Price: $10.00
Product Code: WS-356
Year: 1991
Binding: Softcover
Publisher: Society for Marketing Professional Services


A marketing plan sets targets for your efforts and helps you focus your marketing dollars where they will be the most effective. It can establish accountability, reduce waste, increase success, and help crystallize your path to the future. Learn with Karen Kerruish what a good marketing plan should contain and how it should be used.

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