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Advice from the Top: The Expert Guide to B2B Marketing

Advice from the Top: The Expert Guide to B2B Marketing

Advice from the Top was written by 24 expert marketers with years of proven experience. Every chapter includes real-world case study on what marketing techniques actually work.

Price: $29.95
Product Code/ISBN: 9781457502194
Year: 2011
Binding: Softcover     Page Count: 228
Publisher: Dog Ear Publishing


Get your B2B marketing game on with 24 marketing experts cheering you from the stands. In BMA Colorado's first ever book publication, 24 BMA Colorado members share their corporate, agency, and consulting expertise with fresh insights into what marketing strategies are working today, or not.

In this book's four sections, you will learn how to be relevant and timely as you:

  • Build a marketing strategy
  • Develop content
  • Implement your marketing plan
  • Measure your sweet success

Marketing can be more of an art than a science. Here you'll find out "real world" examples of what worked for the BMA members, and what didn't. This book can save you time and money in implementing your own marketing program.

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