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PR Power: Public Relations for Building Product Manufacturers

PR Power: Public Relations for Building Product Manufacturers

Step-by-step how to create a successful public relations program.

Price: $37.50
ISBN: 9780867185331
Product Code: 0867185333
Year: 2003
Binding: Softcover     Page Count: 179
Publisher: NAHB Home Builder Bookstore


Whether you are a public relations expert or a first-time DIYer, PR Power will take your marketing program to a new level. From budgeting and planning to crafting press releases and partnering with other manufacturers, Kathy Ziprik leads you step-by-step to create a successful public relations program for your company.

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